Author: | Phillips, L. W. |
Title: | Explaining control losses in corporate marketing channels: an organizational analysis. |
Journal: | Journal of Marketing Research
1982 : NOV, VOL. 19:4, p. 525-549 |
Index terms: | MARKETING CHANNELS ORGANIZATIONAL CONTROL MARKETING MODELS VERTICAL INTEGRATION ORGANIZATIONAL STRUCTURE CONTROL SYSTEMS |
Language: | eng |
Abstract: |
SCIMA