Author: | Srinivasan, A. K. Blomquist, G. C. |
Title: | Ecolabeled paper towels: Consumer valuation and expenditure analysis |
Journal: | Journal of Environmental Management
2009 : JAN, VOL. 90:1, p. 314-320 |
Index terms: | paper and pulp industry expenditure consumers valuation models data analysis |
Freeterms: | ecolabels paper towels hedonic analysis |
Language: | eng |
Abstract: | In this article that estimates the implicit value placed by consumers on ecolabeled paper towels using a hedonic price function and conduct an expenditure analysis using Heckman's selection model. It is uses the data set from the Internet-based grocery stores called as Peapod they find that some consumers recognize ecolabels on paper towels and place a substantial, positive price premium on them. The expenditure analysis indicates that for the preferred functional form, the demand for ecolabeled paper towels is inelastic for environmentally conscious consumers. The simulated results from the selection model indicate that a small subsidy for ecolabeled paper towels will not substantially change consumers' purchase decisions. |
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