Author: | Cattin, P. Gelfand, A. E. Danes, J. |
Title: | A simple Bayesian procedure for estimation in a conjoint model. |
Journal: | Journal of Marketing Research
1983 : FEB, VOL. 20:1, p. 29-35 |
Index terms: | BAYESIAN STATISTICS ESTIMATION CONJOINT ANALYSIS |
Language: | eng |
Abstract: |
SCIMA