| Author: | Anker, T. B. Kappel, K. Sandoe, P. |
| Title: | The liberating power of commercial marketing |
| Journal: | Journal of Business Ethics
2010 : JUN I, VOL.93:4, p. 519-530 |
| Index terms: | marketing psychology consumer behaviour |
| Language: | eng |
| Abstract: | Purpose of this paper is to examine the influence of commercial marketing on personal autonomy. The paper shows a positive link between marketing and autonomy and argues that convergent marketing has potential to reinforce autonomous action and the state of being an autonomous person. |
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