| Author: | Cannon, H. M. |
| Title: | Reach and frequency estimates for specialized target markets. |
| Journal: | Journal of Advertising Research
1983 : JUN-JUL, VOL. 23:3, p. 45-50 |
| Index terms: | MARKETING RESEARCH ADVERTISING EFFECTIVENESS ESTIMATION MARKET SURVEYS |
| Language: | eng |
| Abstract: |
SCIMA