Author: | Danko, W. D. Maclachlan, J. M. |
Title: | Research to accelerate the diffusion of a new invention...The case of personal computers. |
Journal: | Journal of Advertising Research
1983 : JUN-JUL, VOL. 23:3, p. 39-43 |
Index terms: | NEW PRODUCTS ADVERTISING MARKETING COMPUTERS |
Language: | eng |
Abstract: |
SCIMA