| Author: | Adams, A. Mehrotra, S. Van Auken, S. |
| Title: | Reliability of forced-exposure television copytesting. |
| Journal: | Journal of Advertising Research
1983 : JUN-JUL, VOL. 23:3, p. 29-32 |
| Index terms: | TEST MARKETING TELEVISION ADVERTISING ADVERTISING RESEARCH |
| Language: | eng |
| Abstract: |
SCIMA