Author: | Larreche, J. C. Moinpour, R. |
Title: | Managerial judgment in marketing : the concept of expertise. |
Journal: | Journal of Marketing Research
1983 : MAY, VOL. 20:2, p. 110-121 |
Index terms: | DECISION MODELS DECISION MAKING MANAGERIAL ACTIVITIES EXPERIENCE |
Language: | eng |
Abstract: |
SCIMA