| Author: | Cosse, T. J. Swan, J. E. |
| Title: | Strategic marketing planning by product managers-room for improvement? |
| Journal: | Journal of Marketing
1983 : SUMMER, VOL. 47:3, p. 92-102 |
| Index terms: | STRATEGIC PLANNING PRODUCT DEVELOPMENT MARKETING |
| Language: | eng |
| Abstract: |
SCIMA