| Author: | Gronhaug, K. Troye, S. V. |
| Title: | Exploring the content of the evoked set in car buying. |
| Journal: | European Research
1983 : JUL, VOL. 11:3, p. 98-104 |
| Index terms: | CAR INDUSTRY SETS BRAND CHOICE |
| Language: | eng |
| Abstract: |
SCIMA
| Author: | Gronhaug, K. Troye, S. V. |
| Title: | Exploring the content of the evoked set in car buying. |
| Journal: | European Research
1983 : JUL, VOL. 11:3, p. 98-104 |
| Index terms: | CAR INDUSTRY SETS BRAND CHOICE |
| Language: | eng |
| Abstract: |