| Author: | Holstius, K. Paltschik, M. |
| Title: | Brand names and perceived value. |
| Journal: | European Research
1983 : OCT, VOL. 11:4, p. 151-156 |
| Index terms: | BRAND NAMES FASHIONS INDUSTRY QUALITY THEORY OF VALUE |
| Language: | eng |
| Abstract: |
SCIMA
| Author: | Holstius, K. Paltschik, M. |
| Title: | Brand names and perceived value. |
| Journal: | European Research
1983 : OCT, VOL. 11:4, p. 151-156 |
| Index terms: | BRAND NAMES FASHIONS INDUSTRY QUALITY THEORY OF VALUE |
| Language: | eng |
| Abstract: |