| Author: | Srinivasan, V. Jain, A. K. Malhotra, N. K. |
| Title: | Improving predictive power of conjoint analysis by constrained parameter estimation. |
| Journal: | Journal of Marketing Research
1983 : NOV, VOL. 20:4, p. 433-438 |
| Index terms: | CONJOINT ANALYSIS CONSUMER BEHAVIOUR |
| Language: | eng |
| Abstract: |
SCIMA