| Author: | Clopton, S. W. |
| Title: | Seller and buying firm factors affecting industrial buyer's negotiation behavior and outcomes. |
| Journal: | Journal of Marketing Research
1984 : FEB, VOL. 21:1, p. 39-53 |
| Index terms: | INDIVIDUAL BEHAVIOUR INDUSTRIAL PURCHASING NEGOTIATION (SALES) |
| Language: | eng |
| Abstract: |
SCIMA