| Author: | Berger, M. |
| Title: | L'informatique pour le marketing, des systemes concus dans une perspective de management strategique = Informatics for marketing, some systems imagined in a view of strategic management. |
| Journal: | Revue Francaise du Marketing
1984 : MAR-APR, 98, p. 3-6 |
| Index terms: | MARKETING INFORMATION INFORMATION SYSTEMS MARKETING MANAGEMENT STRATEGIC PLANNING |
| Language: | fre |
| Abstract: |
SCIMA