| Author: | Langmaid, R. Ross, B. |
| Title: | Games respondents play : a look at the importance of game analysis as a technique for enriching the understanding of group discussions. |
| Journal: | Journal of the Market Research Society
1984 : JUL, VOL. 26:3, p. 221-229 |
| Index terms: | MARKET RESEARCH GROUP DYNAMICS CONSUMER PANELS |
| Language: | eng |
| Abstract: |
SCIMA