Author: | Lipstein, B. Neelankavil, J. P. |
Title: | Television advertising copy research : a critical review of the state of the art. |
Journal: | Journal of Advertising Research
1984 : APR-MAY, VOL. 24:2, p. 19-25 |
Index terms: | TELEVISION ADVERTISING ADVERTISING RESEARCH |
Language: | eng |
Abstract: |
SCIMA