Author: | Bradley, M. F. Mealy, J. A. |
Title: | Brand positioning in a consumer products market. |
Journal: | IBAR: Journal of Irish Business and Administrative Research
1984 : APR, VOL. 6:1, p. 12-20 |
Index terms: | POSITIONING PRODUCT IMAGE ADVERTISING MULTIDIMENSIONAL SCALING |
Language: | eng |
Abstract: |
SCIMA