| Author: | Goetz, E. G. Tyler, T. R. Cook, F. L. |
| Title: | Promised incentives in media research : a look at data quality, sample representativeness, and response rate. |
| Journal: | Journal of Marketing Research
1984 : MAY, VOL. 21:2, p. 148-154 |
| Index terms: | MARKETING RESEARCH PAY INCENTIVES MEDIA RESEARCH DATA ANALYSIS SAMPLING RESPONSE RATE |
| Language: | eng |
| Abstract: |
SCIMA