| Author: | Nijburg, D. A. |
| Title: | Marketing management information systems. |
| Journal: | European Research
1984 : APR, VOL. 12:2, p. 57-95 |
| Index terms: | MARKETING MANAGEMENT MARKETING INFORMATION MIS |
| Language: | eng |
| Abstract: |
SCIMA
| Author: | Nijburg, D. A. |
| Title: | Marketing management information systems. |
| Journal: | European Research
1984 : APR, VOL. 12:2, p. 57-95 |
| Index terms: | MARKETING MANAGEMENT MARKETING INFORMATION MIS |
| Language: | eng |
| Abstract: |