Author: | Henry, M. D. Rinne, H. J. |
Title: | Offensive versus defensive TV programming strategies. |
Journal: | Journal of Advertising Research
1984 : JUN-JUL, VOL. 24:3, p. 45-56 |
Index terms: | MARKETING RESEARCH TELEVISION RECEIVERS INDUSTRY PROGRAMS COMPETITION USA |
Language: | eng |
Abstract: |
SCIMA