Author: | DeSarbo, W. S. Soete, G. de |
Title: | On the use of hierachical clustering for the analysis of nonsymmetric proximities. |
Journal: | Journal of Consumer Research
1984 : JUN, VOL. 11:1, p. 601-610 |
Index terms: | CLUSTER ANALYSIS BRAND CHOICE MARKET STRUCTURE |
Language: | eng |
Abstract: |
SCIMA