Author: | Yalch, R. F. Elmore-Yalch, R. |
Title: | The effect of numbers on the route to persuasion. |
Journal: | Journal of Consumer Research
1984 : JUN, VOL. 11:1, p. 522-527 |
Index terms: | PRODUCT INFORMATION CONSUMER BEHAVIOUR MARKETING INFORMATION |
Language: | eng |
Abstract: |
SCIMA