| Author: | Gaski, J. F. |
| Title: | The theory of power and conflict in channels of distribution. |
| Journal: | Journal of Marketing
1984 : SUMMER, VOL. 48:3, p. 9-29 |
| Index terms: | DISTRIBUTION CHANNELS MARKETING THEORY BEHAVIOURAL SCIENCE ROLE CONFLICT |
| Language: | eng |
| Abstract: |
SCIMA