Author: | Cummings, W. T. Jackson, D. W. Jr Ostrom, L. L. |
Title: | Differences between industrial and consumer product managers. |
Journal: | Industrial Marketing Management
1984 : AUG, VOL. 13:3, p. 171-180 |
Index terms: | CONSUMER GOODS PRODUCTS MANAGERS PRODUCTION MANAGEMENT |
Language: | eng |
Abstract: |
SCIMA