Author: | Berger, M. |
Title: | Marketing et segmentation strategiques. |
Journal: | Revue Francaise du Marketing
1984 : SEP-OCT, 99, p. 38-39 |
Index terms: | STRATEGIC PLANNING SEGMENTATION MARKETING MIX INFORMATION SYSTEMS |
Language: | fre |
Abstract: |
SCIMA
Author: | Berger, M. |
Title: | Marketing et segmentation strategiques. |
Journal: | Revue Francaise du Marketing
1984 : SEP-OCT, 99, p. 38-39 |
Index terms: | STRATEGIC PLANNING SEGMENTATION MARKETING MIX INFORMATION SYSTEMS |
Language: | fre |
Abstract: |