| Author: | Gorn, G. J. Weinberg, C. B. |
| Title: | The impact of comparative advertising on perception and attitude : some positive findings. |
| Journal: | Journal of Consumer Research
1984 : SEP, VOL. 11:2, p. 719-727 |
| Index terms: | ADVERTISING EFFECTIVENESS BRAND CHOICE |
| Language: | eng |
| Abstract: |
SCIMA