| Author: | Erickson, G. M. Johansson, J. K. Chao, P. |
| Title: | Image variables in multi-attribute product evaluations : country-of-origin effects. |
| Journal: | Journal of Consumer Research
1984 : SEP, VOL. 11:2, p. 694-699 |
| Index terms: | PRODUCT IMAGE CONSUMER ATTITUDES |
| Language: | eng |
| Abstract: |
SCIMA