| Author: | Givon, M. M. Shapira, Z. |
| Title: | Response to rating scales : A theoretical model and its application to the number of categories problem. |
| Journal: | Journal of Marketing Research
1984 : NOV, VOL. 21:4, p. 410-419 |
| Index terms: | RATING SCALES STOCHASTIC PROCESSES MARKETING MODELS |
| Language: | eng |
| Abstract: |
SCIMA