| Author: | Churchill, G. A. Peter, J. P. |
| Title: | Research design effects on the reliability of rating scales : a meta-analysis. |
| Journal: | Journal of Marketing Research
1984 : NOV, VOL. 21:4, p. 360-375 |
| Index terms: | MARKETING RESEARCH RATING SCALES RELIABILITY SAMPLING MEASUREMENT THEORY |
| Language: | eng |
| Abstract: |
SCIMA