| Author: | Rosenberg, L. J. West, J. H. van |
| Title: | The collaborative approach to marketing. |
| Journal: | Business Horizons
1984 : NOV/DEC, VOL. 27:6, p. 29-35 |
| Index terms: | MARKETING COMPETITION STRATEGY |
| Language: | eng |
| Abstract: |
SCIMA
| Author: | Rosenberg, L. J. West, J. H. van |
| Title: | The collaborative approach to marketing. |
| Journal: | Business Horizons
1984 : NOV/DEC, VOL. 27:6, p. 29-35 |
| Index terms: | MARKETING COMPETITION STRATEGY |
| Language: | eng |
| Abstract: |