Author: | Krapfel, R. E. Jr. Brannigan-Smith, D. |
Title: | An experimental approach to segmenting buyers of marketing research. |
Journal: | Industrial Marketing Management
1985 : FEB, VOL. 14:1, p. 27-34 |
Index terms: | MARKET SEGMENTATION MARKETING RESEARCH ORGANIZATIONAL BEHAVIOUR INDUSTRIAL PURCHASING |
Language: | eng |
Abstract: |
SCIMA