Author: | Flipo, J. P. |
Title: | Le marketing des organisations a but non lucratif = Marketing in non profit making organizations. |
Journal: | Revue Francaise de Gestion
1985 : JAN-FEB, 50, p. 73-79 |
Index terms: | NON-PROFIT ORGANIZATIONS MARKETING SOCIAL MARKETING CONSUMER ATTITUDES |
Language: | fre |
Abstract: |
SCIMA