Author: | Paksoy, C. Wilkinson, J. B. Mason, J. B. |
Title: | Learning and carryover effects in retail experimentation. |
Journal: | Journal of the Market Research Society
1985 : APR, VOL. 27:2, p. 109-129 |
Index terms: | RETAILING MARKETING RESEARCH MARKETING MIX MERCHANDISING RETAIL PRICING ADVERTISING RESEARCH |
Language: | eng |
Abstract: |
SCIMA