| Author: | Schurr, P. H. Ozanne, J. L. |
| Title: | Influence on exchange processes : Buyers' preconceptions of a seller's trustworthiness and bargaining toughness. |
| Journal: | Journal of Consumer Research
1985 : MAR, VOL. 11:4, p. 939-953 |
| Index terms: | CONSUMER RESEARCH CONSUMER BEHAVIOUR SELLING INTERDEPENDENCY |
| Language: | eng |
| Abstract: |
SCIMA