Author: | Schurr, P. H. Ozanne, J. L. |
Title: | Influence on exchange processes : Buyers' preconceptions of a seller's trustworthiness and bargaining toughness. |
Journal: | Journal of Consumer Research
1985 : MAR, VOL. 11:4, p. 939-953 |
Index terms: | CONSUMER RESEARCH CONSUMER BEHAVIOUR SELLING INTERDEPENDENCY |
Language: | eng |
Abstract: |
SCIMA