| Author: | Nelson, J. E. Duncan, C. P. Frontczak, N. T. |
| Title: | The distraction hypothesis and radio advertising. |
| Journal: | Journal of Marketing
1985 : WINTER, VOL. 49:1, p. 60-69 |
| Index terms: | RADIO RECEIVERS INDUSTRY PUBLIC ADVERTISING ADVERTISING EFFECTIVENESS MEDIA RESEARCH PSYCHOLOGY |
| Language: | eng |
| Abstract: |
SCIMA