| Author: | Kaplan, B. M. Heeter, C. Greenberg, B. S. |
| Title: | Zapping - the real issue is communication. Profiling the zappers. |
| Journal: | Journal of Advertising Research
1985 : APR-MAY, VOL. 25:2, p. 9-19 |
| Index terms: | ADVERTISING RESEARCH TELEVISION ADVERTISING CASSETTE TELEVISION |
| Language: | eng |
| Abstract: |
SCIMA