Author: | Gaski, J. F. |
Title: | Dangerous territory : the societal marketing concept revisited. |
Journal: | Business Horizons
1985 : JUL/AUG, VOL. 28:4, p. 42-47 |
Index terms: | SOCIAL MARKETING |
Language: | eng |
Abstract: |
SCIMA
Author: | Gaski, J. F. |
Title: | Dangerous territory : the societal marketing concept revisited. |
Journal: | Business Horizons
1985 : JUL/AUG, VOL. 28:4, p. 42-47 |
Index terms: | SOCIAL MARKETING |
Language: | eng |
Abstract: |