| Author: | Gaski, J. F. |
| Title: | Dangerous territory : the societal marketing concept revisited. |
| Journal: | Business Horizons
1985 : JUL/AUG, VOL. 28:4, p. 42-47 |
| Index terms: | SOCIAL MARKETING |
| Language: | eng |
| Abstract: |
SCIMA
| Author: | Gaski, J. F. |
| Title: | Dangerous territory : the societal marketing concept revisited. |
| Journal: | Business Horizons
1985 : JUL/AUG, VOL. 28:4, p. 42-47 |
| Index terms: | SOCIAL MARKETING |
| Language: | eng |
| Abstract: |