Author: | Buchanan, B. |
Title: | Can you pass the comparative challenge? |
Journal: | Harvard Business Review
1985 : JUL-AUG, VOL. 63:4, p. 106-113 |
Index terms: | ADVERTISING ADVERTISING MEDIA |
Language: | eng |
Abstract: |
SCIMA
Author: | Buchanan, B. |
Title: | Can you pass the comparative challenge? |
Journal: | Harvard Business Review
1985 : JUL-AUG, VOL. 63:4, p. 106-113 |
Index terms: | ADVERTISING ADVERTISING MEDIA |
Language: | eng |
Abstract: |