Author: | Anderson, P. F. Chambers, T. M. |
Title: | A reward/measurement model of organizational buying behavior. |
Journal: | Journal of Marketing
1985 : SPRING, VOL. 49:2, p. 7-23 |
Index terms: | BUYING ORGANIZATIONAL BEHAVIOUR MARKETING MODELS MOTIVATION RESEARCH CORPORATE PURCHASING |
Language: | eng |
Abstract: |
SCIMA