Author: | Lazer, W. Murata, S. Kosaka, H. |
Title: | Japanese marketing : towards a better understanding. |
Journal: | Journal of Marketing
1985 : SPRING, VOL. 49:2, p. 69-81 |
Index terms: | MARKETING JAPAN DECISION MAKING BUSINESS-GOVERNMENT RELATIONS |
Language: | eng |
Abstract: |
SCIMA