| Author: | Schertzer, C. B. Kernan, J. B. |
| Title: | More on the robustness of response scales. |
| Journal: | Journal of the Market Research Society
1985 : OCT, VOL. 27:4, p. 261-282 |
| Index terms: | CONSUMER RESEARCH RESPONSE RATE QUESTIONNAIRES MARKET SURVEYS |
| Language: | eng |
| Abstract: |
SCIMA