Author: | Munson, J. M. McIntyre, S. H. |
Title: | Developing practical procedures for the measurement of personal values in cross-cultural marketing. |
Journal: | Journal of Marketing Research
1979 : FEB, VOL. 16:1, p. 48-52 |
Index terms: | SURVEYS MARKETING RELIABILITY |
Language: | eng |
Abstract: |
SCIMA