Author: | Mesak, H. I. |
Title: | On modeling advertising pulsing decisions. |
Journal: | Decision Sciences
1985 : WINTER, VOL. 16:1, p. 25-42 |
Index terms: | ADVERTISING MARKETING RESEARCH CONTROL MATHEMATICAL MODELS |
Language: | eng |
Abstract: |
SCIMA
Author: | Mesak, H. I. |
Title: | On modeling advertising pulsing decisions. |
Journal: | Decision Sciences
1985 : WINTER, VOL. 16:1, p. 25-42 |
Index terms: | ADVERTISING MARKETING RESEARCH CONTROL MATHEMATICAL MODELS |
Language: | eng |
Abstract: |