Author: | Miller, K. E. Ginter, J. L. |
Title: | An investigation of situational variation in brand choice behavior and attitude. |
Journal: | Journal of Marketing Research
1979 : FEB, VOL. 16:1, p. 111-123 |
Index terms: | ATTITUDES BRAND LOYALTY CONSUMER ATTITUDES CONSUMER BEHAVIOUR |
Language: | eng |
Abstract: |
SCIMA