| Author: | Millet, P. Rickebusch, Y. |
| Title: | Impact et images des sondages publies dans la presse. |
| Journal: | Revue Francaise du Marketing
1978 : 75, p. 51-58 |
| Index terms: | SURVEYS CONSUMER ATTITUDES ELECTIONS EVALUATION MASS COMMUNICATION |
| Language: | fre |
| Abstract: |
SCIMA