| Author: | Gemünden, H. G. |
| Title: | Perceived risk and information search. A systematic meta-analysis of the empirical evidence. |
| Journal: | International Journal of Research in Marketing
1985 : VOL. 2:2, p. 79-100 |
| Index terms: | RISK MEASUREMENT RESEARCH ANALYSIS MARKETING INFORMATION |
| Language: | eng |
| Abstract: |
SCIMA