Author: | Burck, C. G. |
Title: | Plain labels challenge the supermarket establishment. |
Journal: | Fortune
1979 : MAR 26, VOL. 99:6, p. 70-76 |
Index terms: | SUPERMARKETS BRAND NAMES CONSUMER BEHAVIOUR PRICE CUTTING |
Language: | eng |
Abstract: |
SCIMA
Author: | Burck, C. G. |
Title: | Plain labels challenge the supermarket establishment. |
Journal: | Fortune
1979 : MAR 26, VOL. 99:6, p. 70-76 |
Index terms: | SUPERMARKETS BRAND NAMES CONSUMER BEHAVIOUR PRICE CUTTING |
Language: | eng |
Abstract: |