Author: | Gerstner, E. |
Title: | Do higher prices signal higher quality? |
Journal: | Journal of Marketing Research
1985 : MAY, VOL. 22:2, p. 209-215 |
Index terms: | QUALITY PRICE POLICY SAMPLING BRANDS |
Language: | eng |
Abstract: |
SCIMA
Author: | Gerstner, E. |
Title: | Do higher prices signal higher quality? |
Journal: | Journal of Marketing Research
1985 : MAY, VOL. 22:2, p. 209-215 |
Index terms: | QUALITY PRICE POLICY SAMPLING BRANDS |
Language: | eng |
Abstract: |