| Author: | Eliashberg, J. Chatterjee, R. |
| Title: | Analytical models of competition with implications for marketing : issues, findings, and outlook. |
| Journal: | Journal of Marketing Research
1985 : AUG, VOL. 22:3, p. 237-261 |
| Index terms: | COMPETITION MARKETING THEORY MARKETING MODELS |
| Language: | eng |
| Abstract: |
SCIMA