| Author: | Robinson, W. T. Fornell, C. |
| Title: | Sources of market pioneer advantages in consumer goods industries. |
| Journal: | Journal of Marketing Research
1985 : AUG, VOL. 22:3, p. 305-317 |
| Index terms: | MARKETING THEORY MARKET SHARE CONSUMER GOODS |
| Language: | eng |
| Abstract: |
SCIMA